WHO IS POLAROID ORIGINALS?
Founded in 2017, Polaroid Originals was created to preserve and reinvent the iconic Polaroid brand after the original company ceased instant film production in 2008. As part of the larger Polaroid company, they focus on producing high-quality instant cameras and film, including revamped versions of classic models and new designs like the Polaroid Now and OneStep+. Each camera is a celebration of analog charm, featuring classic design cues and user-friendly functions for both seasoned photographers and newcomers alike. With a commitment to sustainability, they’ve also reintroduced colour and black-and-white film, ensuring that the magic of instant photography continues for a new generation.
WHY WE LOVE THEM
Because Polaroid Originals makes photography feel special again. In a world of endless digital snaps, there’s something magical about watching a photo develop right before your eyes. Their cameras are as stylish as they are fun to use, and the fact that every shot is one-of-a-kind makes each picture feel a little more meaningful. It’s photography you can hold—imperfections and all.
FUN FACT
Polaroid Originals’ first official product was actually a revival of the iconic Polaroid 600 film, made possible by reverse-engineering the original formula after it was discontinued. It took a team of chemists over a year of trial and error to crack the code!
