POLAROID

The Polaroid story began more than seventy years ago with polarised sunglasses, evolved into instant film, cameras, and camera accessories, as well as other consumer electronics categories. Polaroid create beautiful tools to capture the meaningful moments in life. In today’s world, there’s not much time to appreciate what’s in front of us. Everything feels temporary and disposable. Nothing is around long enough to move us. To make us feel connected. To make us feel human — and Polaroid won’t stand for that. They exist to help you see those moments. To pause them, and to relive them in something you can hold in your hand and turn to forever.