WHO IS MAHŌ?
Founded in 2019 by Joshua Tong, MAHŌ emerged from a desire to modernise the traditional practice of burning incense.Drawing inspiration from Japanese minimalism and personal memories of travel, the brand offers contemporary home fragrances designed to suit modern lifestyles. Their inaugural collection features signature scents like White Musk, Rose Bois, Gypsy Wood, and Artisan Leather, each encapsulating unique sensory experiences. 

WHY WE LOVE THEM
MAHŌ seamlessly blends tradition with innovation, offering products that elevate everyday rituals into sensory experiences. Their commitment to quality and design is evident in both their fragrances and the minimalist aesthetic of their incense holders, making them a standout in the home fragrance market.

FUN FACT
The name "MAHŌ" translates to "magic" in Japanese, reflecting the brand's mission to bring a little magic into everyday life through the transformative power of scent.