WHO IS DEMETER?
Founded with a passion for scent storytelling, Demeter set out to create fragrances that go beyond the usual florals and musks. Inspired by the little things that make life beautiful—like a rainy day or a stroll through a citrus grove—their collection includes hundreds of single-note and blendable scents designed to be mixed, layered, and uniquely yours. With a commitment to cruelty-free and straightforward ingredients, Demeter’s philosophy is simple: perfume should be fun, personal, and never overpowering.
WHY WE LOVE THEM
Because Demeter makes fragrance feel playful and personal, not pretentious. Their scents are instantly recognisable and totally addictive—one spritz and you’re suddenly in a bakery, on a beach, or back in your grandmother’s garden. It’s a whole new way to wear your memories and switch things up every day.
FUN FACT
Demeter’s very first scent, Dirt, was inspired by the founder’s childhood memories of playing in the garden and the fresh, earthy aroma of wet soil. Created as a bit of an experiment, it was only meant for a small release—but the scent struck a chord, quickly becoming a cult favourite.
